My name is Amanda DeVries and I am a graphic designer in Southwestern Ontario.
Design that creates those “Gotta try that” moments, those “Dang that looks delicious” snap decisions. Helping with art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry. I've got a particular soft spot for mission-based food and beverage businesses.
Branding, customer psychology when it comes to selecting a product off the shelf
Copywriting in the food world
Network. Network. Network. Meeting real people IRL is the best way to gain and give trust.
Louise Fili, for leading a creative agency with her name at a time when women just didn't do that. Plus her insane creative talent
Intuitive sense of what a (re)brand needs, based on the company's existing voice or what it aspires to be.
Midwife?
Coffee, cheese
How to choose typefaces wisely!