Edie Kahula Pereira and her brand Specialty Dry Goods celebrate the beauty of imperfection, the design process and handcrafted details. As designer and maker for SDG, Edie’s work is human, distinctly tactile, and somewhat quirky. Inspired by objects found in the everyday (where function and necessity are a must), these engaging and beautiful utilitarian works stand the test of time. Edie strives to design goods that are just that. Based in Los Angeles, Edie’s creative journey to Specialty Dry Goods began in Fashion-Retail, earning a Masters degree in Architecture then working in the field, work as a Fashion Scout, in Product Development and Art Curation for media platform SHFT.com pop up exhibitions. Edie feels more than ever that “experiencing global culture through travel is a must for everyone – it is the road to understanding the jewel that is cultural diversity.”
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