I was born and raised in San Antonio, worked in Colorado as a fly fishing guide, then moved back to SA to work for an investment company, moved to Los Angeles with that same firm, and then quit after 8 years. Opened 2 CrossFit gyms, developed gym on boarding processes and coaching standards, and coached classes. Decided to move back to TX and lived in a Sprinter van for 10 months traveling the Western US and Rockies on my way to Austin. Opened a creative content company in 2012 called The Noble Lab, focused on branded storytelling for outdoor/adventure brands and organizations and left in 2018. Currently working with Austin-based start-up Perfect Keto as a project manager and strategic planner. Eastside living since 2015 with my wife and dog.