Becca Clason is a stop-motion animator and lettering artist. She creates her tactile letterforms by hand, using all kinds of materials: berries, flowers, yogurt, candy, push pins, coffee beans, nickels, sticks, sushi, concrete, you name it. She and Josh Clason create videos for social media and TV commercials for brands all over the world, such as Starbucks, American Express, Charles Schwab, Target, Lowe’s, Citibank, Nordstrom, Kellogg’s, General Mills, and Frito-Lay. She also created the annual lettering retreat and conference, Letter West, where lettering artists from all over the world gather in Utah to hone and explore their craft while taking workshops from and listening to some of the industry’s top talent.

In her talk, “The Power of Craft”, Becca will discuss how she carved out a handcrafting career for herself as well as the physical and psychological benefits of making things by hand.