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Fredrik Öst

The importance of branding

part of a series on Blossom

26:06

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Yet it’s perfectly clear that most things that actually matters are simply impossible to measure.

In March 2012 Snask did one of their first talks at the Creative Mornings Stockholm stage, 13 years later they’ve been speaking in over 40 countries and work with clients ranging from Klarna, Spotify & Bang & Olufsen to rock and punk bands like The Hives and Viagra boys. They will speak about the importance of branding during a digital era where there’s a made up need to measure everything. Yet it’s perfectly clear that most things that actually matters are simply impossible to measure.

About the speaker

Founder & Brand Director at Snask, Stockholm Sweden

Freddie Öst, the Swedish brand director who co-founded Snask. Freddie fearlessly defies norms and breaks free from the boring chains of convention. He's a champion for self-expression and boldness, which is downright obvious in Snask's eye-popping projects. Freddie has spoken in over 40 countries the last years at places like Stanford University, Google HQ, SXSW and many others. Brace yourself.

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