Jonathan Opp

Jonathan is President + Partner at New Kind. A strategist, speaker, writer, and community builder. Born with a journalist’s spirit and a love for language, he has a life-long passion for sharing other people’s stories.

He began his career in creative roles at Gateway and IBM, before joining Red Hat in 2000. At Red Hat, he spent over a decade helping to build the company’s voice and brand story, most recently as Sr. Manager of the Brand Communications + Design team.

He was the proud host of CreativeMornings/Raleigh from June 2015 to June 2019. He also co-founded Hopscotch Design Festival and was a past president of Raleigh’s chapter of AIGA, the professional organization for design. He regularly leads workshops on branding, storytelling, and voice.