Find out how a simple cookie brought a population of outsiders together when we talk INCLUSION. The best companies that drive the most value are inclusive by providing access. Bill Gates made computers affordable. Apple made tech easy for non-tech savvy individuals. Grant Cardone and Gary Vaynerchuk provide access to expert sales strategy and hustle via social media. Instagram allows anyone to create great photography and share them. Tesla provides access to more cities. Nui is providing access to sweets to people who need or want to cut out sugar and carbs but don’t want to feel left out. Customers take our cookies to weddings when they can’t eat cake. They take our cookies to the movies so they stay away from the candy. They put them in their type one diabetic children’s lunch boxes so those children feel normal. Inclusion is powerful.