Lauren Woolf

In 2020, Lauren Woolf co-founded “The Lockdown Collection”, an art initiative to capture South Africa’s historic Covid-19 Lockdown and support vulnerable artists who were severely impacted by the pandemic. It took 48 hours from concept to creation and drew heavily on creative energy and design to create significant traction and impact. The project raised significant funds for artists, has been documented in international creative journals and recently won multiple awards for its contribution to the Arts.

Join us at Studio One Toi Tū this month, to hear the story of The Lockdown Collection — "The Subtle Art of actually giving a F*ck"

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Lauren has a career in marketing, advertising, brand and design that spans over 20 years, many of which were spent in leadership roles at global creative agency Ogilvy, time with B.A.T on the Lucky Strike brand in Europe, as well as several entrepreneurial endeavours in Switzerland and South Africa - all focusing on the creative economy. She holds an MBA from The Berlin School of Creative Leadership.

In 2018, Lauren founded MRS WOOLF, a strategic thinking and design consultancy with a special interest in creative services companies as well as others who value creativity as a key tool for growth. Recent projects include leading the global NZ Tech & Innovation Story design project for AMO Studios, and multiple creative strategy and design projects for clients in the USA, UK and South Africa. At the moment, Lauren is unlearning and relearning in the Web3 world and consulting on an exciting global NFT launch.

Lauren is Auckland-based, has two gaming teenage boys and is a volunteer marketing mentor to Youth Arts New Zealand and involved in several social impact projects in South Africa.