Africa is a vast continent, each region unique and diverse - what works in one country does not necessarily work in another. Terry gives us some insight on how brands need to get into Africa, deploy a lean operation and use failure to customise their service and offering to lessons learnt.
About the speaker
Terry is a creative thinker, social entrepreneur, author and brand builder across the African Continent.
He spends most of his time commuting across the continent where he has worked extensively with many of Africaâs best-loved brands. Terry is the CEO of VWV across Africa & The Middle East. He is also a fellow of The Africa Leadership Initiative, and is a director of the Southern Guild Design Foundation.
Terry is a published author, speaker and often appears in various online and print media. His book âconnect with the continentâ helps brands to understand key consumer trends and social movements across the African continent.
Favorite quotes from this talk See all
We will ... fail faster which will hopefully equip us to succeed better in the future.
The brands that make people tick are the ones that tap into the emotional strings in a very very deep way.
We don't want to spend enough time on the ground or enough time immersing ourselves in somebody else's culture
Africa... it's unique and special, it's fantastic, it's wonderful and it is Africa
Dora the Explorer is to children's TV what Lionel Messi is to football, and she's a rockstar
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Hosted by
100% Design South Africa
19 Richard Drive, Midrand
Midrand, Gauteng South Africa 1685
Date
Partners
Nicework
Vovo Telo 44 Stanley
DoubleShot
Brand Council SA
Videographer Kyle Goulden
Photographer lingo rodrigues
