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The Pictures from October’s Event Are Here!

CreativeMornings October was a real visual treat with an art exhibit, a workshop, shoemerangs flying around Stenhammarsalen, and of course the colorful Erik Thorstensson in all his inspirational glory. We were lucky enough to have several photographers with us on site: Magnus RönnkvistSandi HabincSina FarhatChrister Hedberg and Björn Olsson.

Go to our Flickr album.

All images are free to use in your social media, blog, and other channels as long as you cred the event and photographer(s). Please let us know if you’re talking about us so we can spread your words far and wide!

The next CreativeMornings event will be on November 17. See you then!

Meet October's speaker Erik Thorstensson

Interview by Terese Mörtvik

Our speaker for the month of October is Erik Thorstensson, serial-entrepreneur and Maker of Things. Erik is behind such brands as Strawbees and AssSavers and with the theme for this month being pioneer, few things would be more fitting than a genuine inventor on stage. We caught up with him for 10 quick questions before Friday.

Who is Erik Thorstensson?
I’m a slightly crazy maker from Sweden that somehow got thrown into educational technologies. I build things for no reason at all and sometimes they turn into interesting things. 

What inspires you?
People who are passionate about sharing their ideas and having fun.

How do you become a Maker of Things?
You start making ridiculous things just enjoying yourself. 

What’s the first thing you ever invented?
An incredibly shitty transformer made from a mix of old toys. 

AssSavers is such a peculiar name, who came up with it and how did the discussion go?
I can hardly remember now, but AssSavers as a project was aimed at just having fun and getting to travel and working with bikes. We needed a good brand name people would remember that conveyed the functionality in some way, and saving our wet asses was what it did and I think Staffan came up with it. We were a bit afraid that stores wouldn’t want to sell it (our Australian contacts said we can’t sell this profanity in stores), but it worked out quite opposite. 

Being an entrepreneur has its fair share of challenges, can you tell us about one you’ve faced over the years and how you overcame it?
Lots of them. Surviving growth and getting food on the table are the two biggest ones. The bank told us to grow slower, we chose to cut other costs and grow faster. 

What’s your best advice to people wanting to make it in the start-up world?
Find people you can work well with that have the same Grit but different skillset from you. Grit is everything, enduring the inspiring but painful startup years demands confidence and believing you can make it more than the product.  

Strawbees seems like a lot of fun, what’s the most ambitious thing anyone’s every built with it?
Hard to pick what’s most ambitious but our Japanese colleagues just built their entire booth in Strawbees. Crazy. But we have seen big flapping drones, Tensegrity Ferris wheels and massive robots popping up all around the world. 

Where would you like to have a cup of coffee with a stranger at 4 o’clock in the morning?
On a night train on the way somewhere so we can start a parallel journey because we randomly ended up needing coffee just then, that morning. Serendipity is amazing.

Why do you do what you do?
Humanity has so many problems to solve in an ever faster changing world. We don’t know what you need to know tomorrow so to learn how to learn, build creative confidence and empower future problem solvers is an incredibly important task, and one that I both love and seem to be good at. Easy choice :)

Sounds like a worthwhile effort to us. Thank you, Erik. Looking forward to seeing you up on stage on Friday. 

The FREE tickets for October’s CreativeMornings event are up for grabs at https://creativemornings.com/talks/erik

Image: Creatables
October’s event is presented by Mailchimp

Interview by Terese Mörtvik 

Meet September's speaker Farshid Rodsari

Interview by Julia Märak Leffler

Farshid Rodsari is an art director and this month’s speaker. I caught up with him over a fika to ask questions about this month’s theme Compassion … and coriander. Because, why not? Farshid’s cool, kind, and I can’t wait to hear his talk on September 22.

You’re talking under compassion, did it feel like the right theme for you?
It felt exactly right. When you’re younger, you wonder why people don’t share stories of what is happening and what they are going through. So when you get the opportunity, you have to do it. It’s our responsibility.

Is there any time where you could have been more compassionate?
Off course there are times when I could have been more compassionate; it’s something active you do, you walk in someone else’s steps. All we do has an impact. But there are people who believe that they can’t do great things because they’re not Elon Musk. If I can do something good for others, they will in turn do it for someone else. Every action has a reaction. 

It’s exciting, you never know what conversation or meeting will spark something!
It’s magic.

Who would you like to listen to you?
I hope that everyone can get something out of it, even the ones who can’t relate directly. It’s my life experiences. How I went from growing up in Iran, during war, and moving to a new country. And how things turned out for me. People experience this daily.  With how the world looks today, there are many people who go through the same, or even worse things than I did. But you know, you can’t measure bad experiences. Maybe it is something as having your parents’ divorce when you are younger. It’s about how you move forward. So even if it’s not your experience, you can learn to understand the people going through it.

Among other CreativeMorning talks: Who inspired you the most?
There are too many to name to be honest. But two of my favorites are Zakiya Harris  and My-Linh Le. I tend to like the more personal ones more.  It feels like the ultimate thing to do, to be vulnerable in front of strangers. And the scariest.

How does compassion affect you as a creative?
It’s a ground pillar. It affects me in everything I do. You have to zoom out and see the bigger picture.

Okay ... so … what is your favourite Ice cream?
I have two … three favourite ice creams!

Three? I like that this was the easiest question.
The first ice cream in my top three is the one i had on my first week in sweden. And its symbolic in a sence. It was Tiptop. That’s my first favourite. The second ice cream I had there was the 88. And I ate my third favourite only four years ago. It’s a ginger bread sandwich … mmmm…

Did they ever make that one again?

So it wasn’t only you who liked it? I’ve never heard about it….
More people liked it. It’s fantastic.

Can you have saffron in it? Then it would be like a ginger bread cookie and saffron bun all at once.
Yes (serious). As long as ... both saffron and cardamom like being on front on the stage. They can’t share, it will be an argument of who’s going to be the front man. Someone has to be in the background! (laughs)

Okay! Haha, if you were a spice. What would you be?
(laughs) If I were a spice? I would be saffron. If I were an herb I would be coriander.

Coriander? Why?
I love it.

Some people think coriander tastes like soap. Some love it, some can’t stand it. But it’s good for the digestion.
Coriander is fantastic! I love Vietnamese food. And Mexican food. Saffron because we have it in almost all Persian food.

When did you come to Sweden?
January, -87. Just in the last phases of the war.

And then you ate ice cream?
Yes, we lived in Hagfors. We ate ice cream there. There was I girl in the refugee camp who had lived there a bit longer. So she showed me around. She showed me the kiosk and we bought ice cream. Tiptop. It was fantastic. A Tiptop is large when you’relittle. It’s a good memory. When you’ve been fleeing from war and that journey, all of a sudden you feel like you can relax. Such a small thing. Having an ice cream.

Does food make you happy? As you already knew that you would have been coriander…
I love food. Food is love in many cultures. It’s a way of expressing love by sharing. Food is a symbol for so many things, maybe even compassion.

Okay, so share the best food spot in Gothenburg?
My most recent favourite is Little Meats in Linné (taco place). That’s my spot at the moment.

And the best coffee-place?
My best café experience was actually two days ago in Finland. It made me tear eyed. If i should describe a café experience then there are so many things that play a role: the environment, the people, the owners and the vibe in general. Unfortunately I can’t remember the name of it.

So somewhere in Helsinki there’s an amazing coffee place?
Yep. Helsinki is a beautiful city. It was my first time there. So I didn’t know what to expect. It felt like i found a secret place no one knows about.  Like: “This is my place”. There’s so much potential. 

Are you one of those persons who want to keep their spots (secret)?
No, no, no. I think you should share them.

As we wrap up we talk about times one would feel stressed or nervous. Farshid is neither right now.
It’s part of my journey, doing this talk. Worry and fear has no place anymore. In life you know that you have to do things. You just know .And you know the feeling when you go against it. How it feels afterwards ... I have grown a lot thanks to this talk. I’ve given talks before. But not like this. Not important like this.

A few hours later I receive a message “here’s the coffee-shop. I had to find out for you.” So anyone going to Helsinki … this is the place.

The tickets to Farshid's talk on September 22 go live on Monday, September 18 at 11am.

Tobias Rosén and the Genius of Collaboration

On August 18, CreativeMornings Gothenburg is back for the fall season. Terese Mörtvik caught up with August’s speaker Tobias Rosén, for a quick interview.

Hi Tobias, we’re so happy to have you back at CreativeMornings!
Could you tell us a little about who you are and what you do?

I thought I had found my way with my guitar and that music was my thing, and in a sense, it was. I gave up the idea of becoming a musician and focused on becoming a musical artist instead. It didn’t really end up that way either, but life takes you in different directions.
Today I’m one of three owners of Improverket, an improv theater, and also co-owner of one of the most exciting theaters in Gothenburg: Kvartersscenen 2Lång.
I’ve been working as an actor and improviser for almost 11 years now, and I also work as a hospital clown and have been doing that for 10 years. I teach improv and clowning at 2lång Theater School and at The Ballet Academy in Gothenburg.

Who’s your favorite genius?
My favorite genius is without question my kid, Sigge. He is 5 years old and a big inspiration to me. I can’t stop wondering where they get everything from.

What’s the bravest thing you’ve ever done?
When me and my wife decided to have a kid, of course.
And when we, with our own hands and no experience of building, a lot of ideas, and small financial resources, built and started up our own theater—Kvartersscenen 2Lång.

How did you remember so many facts to put into Anya rides a horse?
I don’t really know. I have been doing this so many years, it’s so natural for me.
But it’s a lot about listening and not thinking too much.

Why do you do improvisation?
Because it gives me a rush not to know what will happen next. I love to play script theater as well, but there’s something about getting the inspiration from the audience and with your colleagues try to form it to something “real”.

Do you have some advice for people who suffer from stage fright?
It might sound like a cliché, but believe in yourself and don’t try to be interesting, just be yourself, you are good as you are. But don’t forget to challenge your comfort zones. We are capable of so much, if we can just put our ideas and values about ourselves aside.

Where do you look to for inspiration?
Everywhere. In the news, television, films, and pictures. By looking at people, in busses, in trams, at town, in pubs or restaurants or other public places. (I’m not a creep, I promise.) 🙂
By playing with my kid and his friends, and also by just talking and listening to them. Everything is an inspiration!

Is the sum greater than its parts?
No, everything is just as important!

What’s the most clever thing you’ve ever read or heard?
The most clever…. that’s hard, but this is one I like:
“None of us really grow up. All we ever do is learn how to behave in public.” —Keith Johnstone

Thank you, Tobias Rosén. We’re looking forward to your talk on the 18th!

Interview by Terese Mörtvik

Tickets are live as of August 14:

>> Improverket’s website:

Image from Shutterstock
Presented by Wordpress


Tobias Rosén from Improverket will be the speaker on the next CreativeMornings Gothenburg breakfast, August 18.

There’s a thin line between crazy and genius and live improvisation on stage takes a little bit of both. If you went to our May event, you probably remember Tobias and Jakob performing the improvised musical number Anya rides a horse, if not, check out the video on our website: https://creativemornings.com/…/jon-barnes-my-source-code-…/2

We’re really excited to have someone from Improverket with us again, this time for a whole 20-ish minutes. No matter your creative field, we bet this talk will have something of interest to you. Improvisation is like a high-pressure cooker for creativity and, as Tobias will tell you, the magic is in the teamwork, so this will also be perfect for getting that collab mindset ready for the fall.

Tickets drop on Monday, August 14th at 11 am. Come be inspired on the 18th. It’s gonna be a blast!

>> Improverket’s website:


Jon Barnes – Serendipity and its slightly arrogant cousin luck

Linda Larsson met up with Jon Barnes, this month’s speaker at CreativeMornings Gothenburg on May 24.

The theme this month is Serendipity – what does this mean to you?
Serendipity is a poor little misunderstood creature I think. It is often confused with its slightly arrogant cousin: luck. Luck is, well, it’s just luck. For instance, we don’t choose what social situation we are born into, that is down to luck.

Serendipity is far wiser and more courageous. Serendipity is a design choice. The choice to create the necessary conditions for positive outcomes to come from unexpected connections, whether these connections are people or ideas or both. That’s what Serendipity is to me, a design choice with a beautiful combination of order and chaos.

If you had one superpower, what would it be?
Hmmm… This is the question that gives me impostor anxiety. If I had to say something I’d oddly say my ‘breadth’. I have reasonable but limited depth in lots of different things and I think I’m pretty good at seeing the connection between them, forming a vision and articulating it in a way that is digestable. I think people can get behind that and get excited to do great things. So I wouldn’t say I’m awesome at anything particular but I think that might actually paradoxically be my superpower.


What inspires you?
Polymaths. People who manage to gain so much perspective on situations or broad macro-situations by understanding so many different things. They seem to respond with beautiful wisdom or simplicity. They find patterns or principles which allow me to apply to so many situations in my life and work. Yuval Hurari is a good example, or Alan Watts.

What makes you happy and why?
The million pound question. There are a few patterns I see in my happiness. One is that the more space I create, the more room there is for me to spend time with my own ideas and package them in ways I can share with others in a way that is hopefully energising to us both. That gives me a wonderfully calm buzzy vibration. Another is being with very few very close friends. When supported by genuine love, I find my mind seems to just silence. Like an extractor fan suddenly switching off in a kitchen.

So in summary I would say: time alone with no agenda, and time with my nearest and dearest.


What is your dream project?
I really don’t know. I think that’ll always change. Last year I wrote my first book Democracy Squared and it feels a bit like the genie has been let out of the bottle. I am creating more time and space to explore these big ideas. The other is advising and helping genuinely receptive people who have a lot of control and agency over important environments and topics (e.g. government, education…etc.) Having said that, I also get very frustrated with those systems, so maybe that would just do my head in.

I don’t actually know, thanks for the question, I’ll ponder on it more ;)

The mountain or the ocean and why?
This is a wonderful question as I’ve recently really designed my life for both. I grew up quite near the sea, I thought that was me. But a couple of years ago I fell in love with a valley in the French Alps. We call it Dream Valley. The vastness of it has this amazing way of showing me how limitless things are whilst also giving me the comfort of being protected by millenias of mountain. So I’m refusing to pick either or and decide on both here and I’m making a deliberate effort to design my life around just this at the moment :)


What do you want to do when you grow up?
I’m not sure I want to grow up so it’s a tricky one. I was also born pretty old. Since I was really little I’ve always hung out with adults rather than kids my age. I’ve never really partied but prefer long chats. I like spending time on my own instead of socialising too much. So if this trend continues, I can really see myself travelling with my family and maybe owning a house with garden off the grid for when the apocalypse arrives.

And finally: What’s the best piece of advice you’ve been given?
“Stop caring about what people think!” It’s a constant thing for me to practice as it has controlled my life in dangerous ways. I’m starting to befriend that devil but it’s taken us a while.

Interview by Linda Larsson

Want to listen to Jon Barnes’ CreativeMornings talk on May 24? The tickets are released at 11am on May 19.
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Photos for your blogs!

This month, we were lucky to have not just one but three of our brilliant photographers on site: Sandi Habinc, Magnus Rönnkvist and Sina Farhat.

The photos are free to use for your blogs and social media feeds as long as you name the photographer. And hey, if you do blog, let us know so we can spread your words far and wide! We’d love it if you’d link to our official website as well: creativemornings.com/gbg

Head over to our Flickr album!

A series of great portraits of Gothenburg creatives

Our global partner Shutterstock went above and beyond and set up a portrait studio at our last event in collaboration with Amplify Photo. The result is a series of really nice portraits of Gothenburg creatives.

Feel free to download and use your portrait in your social medias, but please please please make sure to tag it with #shutterstock #cmgbg #shutterstockportraitstudio @shutterstock.

» Open the photo album
» Shutterstock
» Amplify Photo




CreativeMornings Gothenburg is beyond excited to present Jenny Segergren as this month’s speaker. Jenny runs Modepodden, a thriving podcast series that portrays Scandinavian fashion icons. Its ambition is to inspire and give a new dimension to the fashion industry and showcase the drive and innovation power behind Scandinavian fashion.

Lisa Axelsson had a chat with Jenny to see what’s in store for the Gothenburg crowd.

Hey Jenny, please tell us a bit more about you!
– Hi yah! I’m an engineer, business developer and product specialist who’s vastly interested in how to make businesses grow through creative processes. I’ve also got a great passion for innovation, entrepreneurship and fashion – especially in that combination. I’ve always been very fond of clothes, something I inherited from my grandmother. When I was on maternity leave in 2013 I had a self-revelation – I should start a podcast where I interviewed famous entrepreneurs and creators from the fashion industry! I wanted to examine the industry from a different perspective and let the listeners get to know who these people behind the fashion really are. I’ve never studied journalism or anything like it, but I guess my genuine interest in the subject made it work because now it’s become more of a platform. Aside from the pod cast with both pre-recorded and live episides, it has also evolved into a blog, an Instagram account that serves as an inspiration channel for many.

Which of all meetings with famous fashion icons have made the greatest impression on you?
– I truly learn something new at every interview. A person who left an impression on me was Efva Attling who almost felt like a mentor in some way. What a true humanist! But then I’m also a sucker for innovation, so my interview with Linn Frisinger and Nadja Forsberg from Swedish Stockings, really inspired me.

How come the guests get to make their own playlist?
– Frankly I needed to have a recurring segment in the pod. Music definitely fit as a creative channel as it is a form of expression. I also liked the idea that there was something physically left after the interviews. So now we’ve got the most famous Swedish fashion icon’s favourite music gathered in one place.

How have you chosen to interpret April’s topic ”beyond”?
– I’m going beyond fashion! I have an emotional fashion drive. I consume fashion as others would consume popular culture – I admire and appreciate the craftsmanship behind it. Usually when you say “fashion”, people tend to think about bloggers, fashionistas, beautiful magazines and that “it’s not really for me.“ But I feel like there’s much more to it and that a lot of people are missing out on something incredibly interesting. I want to get away from the excluding, elitistic fashion concept, and I want to share my perception. My talk will consist of the story behind my creative process, how Modepodden evolved and how it really looks like behind the scenes in the fashion industry. It will truly beyond fashion!

A few short questions: What inspires you?
– People.

What makes you happy and why?
– My children. They’re everything; in big as in small.

If you had one super power, what would that be?
– Hm, not to run super fast because I’m already a fast runner. Fly! Then I’d have time for even more fun things and sometimes it’d be nice to get away from “the earthly logistics”.

What is the best advice you ever have received?
– You’re good as you are.


Don’t miss Jenny’s talk at CreativeMornings Gothenburg on April 28. The tickets are as always free, but of a strictly limited quantity, and are released on Monday, April 24 at 11:00am sharp.

A great way to be reminded when it’s time to snatch your ticket is to subscribe to our newsletter.