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Mafe Pérez is a Colombian Creative Director and Global Events Specialist based in Los Angeles, known for transforming brands into immersive, human-centered experiences. With a sharp eye for experiential branding and hospitality, she leads global teams to shape unforgettable experiences for Fortune 500s, UN initiatives, and national delegations. Her work fuses strategy, sensorial storytelling, and human-centered design—captivating audiences at the World Economic Forum, UNGA, Climate Week, and UN Climate Conference COP. Award-winning in food and CPG design, Mafe's roots trace back to San Francisco, where she energized the local scene and lead Creative Mornings monthly breakfast events for 7 years.