Michael Thurnherr

Michael does what he loves and loves what he does. With his team at 2ND WEST design solutions (2ndwest.ch), the multi-award-winning design agency has been supporting companies for over 25 years, from the initial idea to market launch, in the areas of industrial design, user interface design and brand identity. The solutions designed by 2ND WEST range from innovation to design and strategy.

Innovation is defined as the introduction of something new that offers added value. It goes beyond a mere invention or idea, as innovation only occurs when the innovation has been successfully implemented and achieves added value for users and society. Michael will show us how he successfully implements this in his everyday work – and how sometimes fails to do so..