Rosie O'Neill

Rosie O’Neill is the Co-Founder and Co-CEO of luxury confections brand Sugarfina, which offers the finest gourmet candies from artisan producers around the world. As the first-ever “candy boutique for grown-ups,” Sugarfina is disrupting the $200B confections industry with an innovative approach to candy, gifting, and customer experience. Recently named to Fast Company’s “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers,” Sugarfina is on an exciting path to becoming a dominant player in the global confections space.

Founded with her partner Josh Resnick in 2012, Sugarfina now operates more than 40 retail locations in major cities across North America and Asia, a successful eCommerce and mobile gifting platform, a fast-growing corporate and custom gifting business, and high-profile wholesale partnerships such as Nordstrom, Neiman Marcus, Bloomingdales and Saks Fifth Avenue. Rosie oversees all consumer-facing departments for this fast-growing brand, including all sales & distribution channels, product development, design and marketing.

Prior to Sugarfina, Rosie was Director of Marketing for Barbie at Mattel where she led a $600M global business unit that sold more than 50 million dolls annually. As the youngest Director at Mattel overseeing the company’s largest brand, she played an instrumental role in the Barbie rebranding and turnaround efforts, growing her division’s revenue by 42% in three years.

Rosie earned her M.B.A. from the UCLA Anderson School of Management in 2005 and her B.A. from UCLA in 2000. She is an angel investor in multiple consumer brands and serves as board member at fin-tech brand Happy Money.